This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.
So, what’s been happening in the world of social this week?
Expect to see a change in the way Facebook displays trending topics very soon. The platform is categorizing trends into 5 areas: all news, politics, science and tech, sports and entertainment.
After the recent update to allow broader use of the Direct Messaging feature on Twitter, the platform will now remove it’s iconic 140-character limit from DMs.
In a bid for better ad targeting, Twitter will now enable advertisers to show ads based on the apps a user has downloaded. This is being called “installed app category advertising”.
Video/Visual
Earlier this week Instagram rolled out a refreshed website to better resemble the platform on mobile. The updated design and improved usability and provides a better desktop experience.
Social Winner
Airbnb is working with Pinterest in a new user based competition, ‘Pin Your Dream’. Entrants are to create their own dream trip via Pinterest boards and a selected winner will be awarded an all expenses paid holiday from the two companies.
HTC is using Vine to share highlights from the UEFA Champions League finals reenacted by a few of its mobile devices.
Social Loser
To *bee emoji*, or not to *bee emoji*
Penguin has recently published emoji versions of Shakespeare’s finest works, and not many people are impressed. 🙁
Creative Spot of the Week
A Chinese company dedicated to providing clean air to citizens recently demonstrated the dangers of air pollution by projecting images of sick children onto plumes of factory smoke.
Bonus Social Tip
Sprout Social has pulled together a handy step-by-step checklist to help brands audit their own social strategy – how does yours check out?
