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Published on

April 10, 2015


snapchat, TWIS, twitter

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what's been happening in the world of social this week? Here's the lowdown:


Tracking non-users
The platform has admitted that it does track non-users due to a current bug, but denies claims that this breaches any EU privacy law.


Improved retweeting
The channel has recently updated the function to retweet by allowing users to add comments – this will now make things a lot easier when it comes to adding your own commentary to other users’ content.


Snapchat update
The image based communication channel has recently updated its platform to introduce a new emoji system that defines relationships between users, as well as new camera enhancements.


YouTube Kids under fire

The child friendly app has come under fire from a number of consumer groups over the use and display of adverts. These groups are now pushing for the current TV regulations on advertising to be applied to digital media too.

Madonna has been known to premiere her music videos on the latest internet service platforms, and has no plan to stop! Most recently, Madonna used the Meerkat streaming app to give a first look on her “Ghosttown” video.

Social Winners

New social tactic: play dumb
Want to ensure you get engagements? Do something wrong. If you do it wrong in the right way, you’re on the right track to some clever social communications.

Social Losers

UK Leaders prepare to #massdebate
The unfortunate choice in hashtag has led to less serious commentary on the upcoming General Election.

Creative spot of the week

Pick Beautiful

Dove has produced yet another creative and moving video on the concept of beauty. Asking women to walk through either ‘average’ or ‘beautiful’ doors, it encourages women around the world to make a choice.

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