October 2, 2015
Much like your twitter feed, the social media never stands still. Keep up with this week’s essential social media briefing. From Tweets getting bigger, to brands teasing Facebook and engaging with Periscope, we’ve got everything you need to know about the world of social media this week.
A new report suggests that Twitter is working on a new product to allow users to tweet beyond the current 140-character limit. With much speculation on how this will work, the company has not made any comment so far.
Twitter has published a lengthly handbook, specifically aimed at those running for elected office. Despite being an entertaining read, the US Elections Partnership Team (who put the manual together) says that it’s been ‘wildly popular’.
Facebook this week is testing ‘profile videos’. Instead of a static image, users will be able to upload 7-second video clips that loop when someone visits their profile. First to try this out will be the UK and California.
Launched in Australia this week, Facebook users on iOS and Android will be able to use the new ‘Nearby Friends’ feature to help locate their mates.
Facebook has launched a number of new tools to target TV advertisers and measure the effectiveness of campaigns on mobile.
YouTube has announced that it will soon introduce the capability for users to directly shop items from videos. Harnessing the power of Google, pairing videos with appropriate ads will bring great opportunities for new revenue.
On the back of the recent popular Snapchat Lenses, users and brands will come together during the festive season to produce fun, SPX selfies to share. It’s going to come at a price though – peak days (such as Halloween) are reportedly costed to set brands back $750,000!
Despite his ‘precarious’ situation, Edward Snowden has joined Twitter this week and besides gaining one million followers in 24 hours – he’s being pretty funny too!
Uncovering mass surveillance is starting to look like a viable social media strategy.
We’re naming Periscope a winner this week as two big brands used it’s service for some interesting campaigns: Costa Coffee streamed a live barista competition, while Doritos introduced Canadians to ‘Doritos Collisions’ in a 12-hour broadcast…
As Facebook went down for the third time in three weeks, other brands were quick to joke on Twitter…
In a distasteful PR effort, Call of Duty “live-tweeted” a fake terror attack in Singapore. The morbid tweets designed to promote it’s upcoming release were met with strong social backlash.
New Yorkers were urged to steal 181 of JetBlue’s bus shelter ads in return for free flights – who could miss people walking around with massive coupons? Check out the #NYCTakeoff footage.