This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.
So, what’s been happening in the world of social this week? Here’s the lowdown:
Facebook to tell brands how relevant their ads are A relevancy score has been introduced by the platform to better refine and improve ads. Based on a 1 to 10 scale, this score measures an ad’s performance on a ratio of positive to negative interactions.
New acquisition of ‘Niche’ Twitter has agreed to buy the New York based start up ‘Niche’ that facilitates advertising deals between brands and social media ‘stars’. This will be an opportunity for the platform to feed the use of its services, while directly boosting revenue.
Video
Sky News and Sky Sports on Snapchat Sky has been the first UKI specific channels to embrace the image and video based platform, Snapchat. Users would have seen the launch of customised apps on the messaging service, which are being updated every afternoon with between five to ten stories.
Mutli-angle feature introduced on YouTube YouTubers can now upload multiple camera angles for a video, enabling viewers to switch between them as they watch.
Social Winners
The Queen in a Facebook family photo First Twitter, now Facebook…the Queen is getting the hang of this social media stuff! Her majesty embraced social media once again by taking part in a photo that was uploaded after a meeting with the Earl and Countess of Wessex.
Puma to introduce shoppable ads on all social media platforms Puma fans will soon be able to purchase items directly from social posts. After testing at the beginning of the month on YouTube, the brand is looking at a wider roll out across social platforms in 2015.
Brands jumping on the #WhatIsLoveIn4Words trend Take a look at some of the brands quick enough to jump on the globally trending hashtag ‘#WhatIsLoveIn4Words’ with some very witty tweets.
Social Losers
Delta forced to apologise after Facebook hack The airline was forced to apologise via it’s Twitter handle this week after posting ‘objectionable content’ on its Facebook page. Delta reported that the social account was hacked, and confirmed the content was unauthorised to post.
Hard Rock Café London censured over Twitter competitions The Advertising Standards Authority (ASA) has censured The Hard Rock Café in London over three complaints on two promotional tweets. The complaints centered around the claim that ‘conditions of promotions should have been provided, that some were omitted from posts and that the prizes were not awarded with the law of chance or by random results’.
Twitter fight between Iggy Azalea and Papa John’s Papa John’s had to deal with the wrath of Iggy on Twitter, after a data breach involving a delivery boy handing her personal number out to family members.
Creative spot of the week
Judgmental book cover The saying goes that you should never judge a book by its cover, but what’s to be said of a book cover judging you before deciding if it will let you open it?
Love is in the air
Brands who have caught the Love Bug! With it being Valentine’s Day tomorrow, you can’t escape from the videos, virals and social campaigns linked to love! Here’s a list of 20 brands that The Drum has shortlisted for the spot of Valentine’s 2015 Ad!
For even more creative inspiration from our Pulse team check out our creative services showcase. Tune in next Friday for all the latest social media news and creative inspiration.
