This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.
So, what’s been happening in the world of social this week? Here’s the lowdown:
Facebook is rethinking how it tracks ads Facebook announced a way to track ad performance this week that the company says is more accurate than the standard “click-through rate.” This change will be beneficial to the platform as it works towards providing insight into how ads boost brands’ sales. It may not be as high-tech as Google’s “eye tracking” technology, but the new tool may help fuel Facebook’s bottom line even further.
Facebook boasts nearly 1.4Bn monthly users New data shows that nearly 1.4 billion people around the world use Facebook every month. Some 890 million people visit it daily and now view more than 3 billion videos a day. Not only does the research show that it’s user base is ever-growing, but while most people continue to predominantly use desktops, mobile-only use is on the rise.
Twitter unveils native video feature Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app. The new tool will allow users to film videos up to 30 seconds – that’s 24 seconds longer than Twitter’s app Vine, and double the length of Instagram’s capabilities. Another example of video being the ultimate battleground for social platforms.
Latest charity social craze: #SmearForSmear Similar to the ALS Ice Bucket Challenge, we are now seeing a new charitable social craze on Instagram and Facebook. The new #SmearforSmear social media campaign and hashtag, spearheaded by UK-based organization Jo’s Cancer Trust, aims to raise awareness during Cervical Cancer Awareness Month this January.
NFL, Brands look to social media to manage Super Bowl buzz You don’t have to be in the US to feel the overwhelming presence of the SuperBowl on your social feeds. With mega brands all battling it out in the social arena, the NFL is working with social media management company Spredfast, as well as Arizona State University journalism students, to help manage the chatter related to Super Bowl XLIX. We look forward to seeing the stats soon!
Anyone who follows these eight sins can be categorised as a ‘Social Loser’ If you aren’t careful, your constant retweets and oversharing can quickly get you an “unfollow.” These eight habits are sure to alienate you on social media…
Creative of spot of the week
A giant polar bear roamed the streets of London as part of a PR stunt for Sky Atlantic’s new Arctic crime drama Fortitude. But don’t panic – it wasn’t a real polar bear so no innocent bystanders were harmed during the stunt. The 8-foot-long bear, which took eight weeks to build, was controlled by two experienced puppeteers who perfectly mimicked the movements after studying that of real polar bears.
It certainly perked up the long tube commute for some lucky Londoners!
[youtube width=”525″ height=”444″]https://www.youtube.com/watch?v=sZtAXfnK7Cc[/youtube]
For even more creative inspiration from our Pulse team check out our creative services showcase. Tune in next Friday for all the latest social media news and creative inspiration.