This Week in Social we’ve seen big changes to the major platforms, as Twitter makes the service more accessible to the visually impaired, and Snapchat and Twitter improve metrics – plus an Instagram change you won’t believe…
Visual Descriptions
Twitter has enabled image tags for images uploaded with Tweets to aid those who are visually impaired. The new feature will allow descriptions of up to 420 characters.
New Metrics
Facebook has added a new metric for videos and ads to help improve performance rates. These updated tools aim to make efforts more transparent and track “actual ROI”.
Video/Visual
Snapchat ComScore Deal
In a bid to woo publishers, Snapchat has struck a measurement deal with ComScore. This partnership should deliver better analytics of content consumed on the app.
Following the lengthened allowance of video play for brands in the UK, Instagram has rolled out the sixty second limit to all users.
How many ‘Turn on notifications’ posts did you see on your Instagram feed this week? Following news of Instagram’s changes to its feed algorithm, the channel suffered mass paranoia. Here’s what you need to know, before you panic…
No More Secret Stalking!
Do you secretly scroll the Instagram pages of new crushes, old exes, and that one person from school who you don’t really like (but you can’t help but watch their amusing dance videos)? STOP! Instagram has quietly turned on a new feature that notifies users when someone has visited their profile! Here’s how to turn it off…
Social Winners
Google Cardboard Plastic
One of our favourite April Fools on social this year: Google’s Cardboard Plastic product video
#AprilFools!
Check out some of the best brand April Fools jokes on social media this year as The Drum logged and debunked social trickery!
Social Losers
Facebook’s ‘Are You OK?’
Poor geography efforts on Facebook’s behalf as the channel asked people nowhere near the recent Pakistan explosion if they were OK.
Sun Makes A Boob Of Itself
Distasteful, even for The Sun. A good demonstration of the old adage ‘be careful what you wish for’!
Creative Spots
Porsche Hologram
Print ad comes to life as Porsche creates this cool hologram of its 911 model.
Logo Prank
Virgin America proved that it can be as simple as a logo redesign to fool us all!
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