Rachel Pritchard

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Rachel Pritchard

Published on

April 1, 2016

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This Week in Social we’ve seen big changes to the major platforms, as Twitter makes the service more accessible to the visually impaired, and Snapchat and Twitter improve metrics – plus an Instagram change you won’t believe…

Twitter

Visual Descriptions
Twitter has enabled image tags for images uploaded with Tweets to aid those who are visually impaired. The new feature will allow descriptions of up to 420 characters.

Twitter roles out alt text for images to all users
Facebook

New Metrics

Facebook has added a new metric for videos and ads to help improve performance rates. These updated tools aim to make efforts more transparent and track “actual ROI”.

Facebook measurement and reporting

Video/Visual

Snapchat ComScore Deal
In a bid to woo publishers, Snapchat has struck a measurement deal with ComScore. This partnership should deliver better analytics of content consumed on the app.

60-Second Videos

Following the lengthened allowance of  video play for brands in the UK, Instagram has rolled out the sixty second limit to all users.

#turnonnotifications

How to turn on notifications on instagram

How many ‘Turn on notifications’ posts did you see on your Instagram feed this week? Following news of Instagram’s changes to its feed algorithm, the channel suffered mass paranoia. Here’s what you need to know, before you panic…

No More Secret Stalking! 

Do you secretly scroll the Instagram pages of new crushes, old exes, and that one person from school who you don’t really like (but you can’t help but watch their amusing dance videos)? STOP! Instagram has quietly turned on a new feature that notifies users when someone has visited their profile! Here’s how to turn it off…

 

Social Winners

Google Cardboard Plastic

One of our favourite April Fools on social this year: Google’s Cardboard Plastic product video

#AprilFools!

Check out some of the best brand April Fools jokes on social media this year as The Drum logged and debunked social trickery!

Social Losers

Facebook’s ‘Are You OK?’

Poor geography efforts on Facebook’s behalf as the channel asked people nowhere near the recent Pakistan explosion if they were OK.

Sun Makes A Boob Of Itself

Distasteful, even for The Sun. A good demonstration of the old adage ‘be careful what you wish for’!

Creative Spots

Porsche Hologram

Print ad comes to life as Porsche creates this cool hologram of its 911 model.

Print ad comes to life as Porsche creates this cool hologram of its 911 model.

Logo Prank

Virgin America proved that it can be as simple as a logo redesign to fool us all!

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