Video and visual continue to trend this week in social, and Facebook makes a change which is bound to get a reaction. Read on for more…
In addressing the rumours of the Beyond 140 project, Twitter has informed marketers that 90% of videos are viewed on mobile devices.
The first UK brands to use Twitter’s Promoted Moments feature will be Tesco, Xbox and Sky. Tesco has already launched their campaign with the
#FeelGoodCookBook.
Twitter’s most important and active “VP” users are being served a dramatically reduced number of ads, delivering an almost ad-free timeline.
US iPhone app users will be the first to experience Facebook’s rival to Periscope with it’s brand new live video feature.
The way we appreciate posts on Facebook will soon extend beyond it’s hallmarked thumbs-up ‘like’, to a range of emoticons called ‘reactions’.
In a bid to include support for mobile web pages, Facebook has extended its ad network ‘Audience Network’. This is with hopes that more ways will be available to publishers to monetise mobile web traffic.
Video/Visual
The channel may be redesigning some of its core features which can change the way users share live videos and text messages. Changes include new ‘chat’ screens, icons, stickers and advanced audio and video calling features.
In a new blog post, Pinterest has revealed the difference between what men and women search for on the platform. While men look for inspiration on paleo meal planning, women are browsing budget-friendly ideas for travelling with children. Check out the full list!
Social Winner
One newly-wed couple share their story of meeting on Twitter’s Timeline, getting to know each other via Direct Message and an engagement that involved a Tweet-base scavenger hunt!
A couple that meets on Twitter, stays on Twitter!
Social Loser
A Scottish politician took to Twitter to accuse J.K Rowling of ‘condoning misogyny’ which sparked a very public brawl. The online dispute has ended with the issue being taken offline.
Twitter’s blue tick was meant for a blue movie star, but the channel mistakenly verified a random user with a similar name.
Creative Spot
An incredibly creative way of gaining donations and registrations: WaterAid has produced interactive swimming pool lockers. Find out more about the on-screen animation and technology used in this successful fundraising campaign.
