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Published on

March 13, 2015


This Week in Social

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what's been happening in the world of social this week? Here's the lowdown:


Facebook removes the emoji to ‘feel fat’

After an online petition with more than 16,00 signatures surfaced from a group of body-image activists, Facebook has been forced to remove the “feeling fat” emoji, and replace with “feeling stuffed”.

Low – bandwidth ads introduced
The social platform has introduced a new service, ‘Creative Accelerator’, that enables brands to launch low – bandwidth mobile ads to target emerging markets such as India, Turkey and Kenya.


Twitter reportedly acquires Periscope
It has been reported that Twitter has completed an acquisition deal of live-streaming app, Periscope. This startup would enable Twitter to enter the live video arena, a seemingly perfect fit for a platform that delivers real time news and information.

TV Timeline’ experiments
Twitter is experimenting with TV conversation management which will be available, in limited quantities, for iPhone users on March 12 updates. This feature will enable Twitter users to dive into conversations around a single show, eliminating everything else.


Google to phase out G+
It was recently announced that Google would be launching two new products, ‘Google Photos’ and ‘Google Streams’, suggesting that the Google+ social platform, as we currently know it, is slowly being phased out.

Social Winners

O2 capitalises on the death of ‘Orange Wednesdays
In a series of tweets this week we saw O2 resurrect the recently deceased ‘Orange Wednesday’ deals previously offered by competitor Orange. This clever campaign is offering to ‘rehome’ EE/Orange sim cards in exchange for cinema tickets.

Honda puts engines on Twitter
In a Formula 1 focused campaign, Honda has given personalities and Twitter handles to two of its engines that power their favourite cars. This has driven engaged conversations on the platform between fans and the anthropomorphised units.

Social Losers

Penguin UK tweets #YourMum
Is the brand painfully out of touch with modern comebacks, or trying to pull off a very obvious marketing stunt? Either way, Penguin Books faced a barrage of immature responses – not quite in keeping with the Mother’s Day theme.

Creative spot of the week

Jack Daniels: The Few and Far Between
Jack Daniels shares bar stories from bouncers, barflies and proprietors in this beautifully designed scrolling microsite.

World’s largest tree of life
Take a look at this incredible infographic where the circle of life meets the family tree in this display of 50,000 species across time.

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