Viva Wallet, a European cloud-based digital payments provider, has appointed LEWIS Communications to deliver an international PR campaign across five European countries. LEWIS has been tasked with building Viva Wallet’s profile as a rapidly growing pan-European payment provider to support its plans to expand into 23 countries by the end of 2020.
Viva Wallet is a cloud-based company that offers businesses, from SMBs to big name retailers, complete contactless payment systems, local IBAN accounts and business debit cards, uniquely offering 0% commission to its customers. Through an integrated PR campaign, it aims to build brand awareness to support its expansion plans and future growth.
Viva Wallet chose LEWIS for its ability to scale the campaign internationally starting with five key European countries – the UK, Italy, Spain, Belgium and Portugal. The campaign will combine owned, earned and paid media to increase visibility of Viva Wallet in its key markets.
Niki Sotiropoulou, Group CMO of Viva Wallet explained, “As a global fintech company, we needed a global agency that can support our international expansion plans. We welcome LEWIS in our effort to align PR and content with our target audience as part of a multi-market approach that has a tangible business impact.”
“We are very excited to be able to represent such an innovative fintech brand as it continues to grow throughout Europe,” says Yvonne van Bokhoven, EVP Europe. “The international team is thrilled to help build up the Viva Wallet brand across EMEA.”