To position a start-up as a serious contender for market dominance, across multiple markets, required us to tell a story of innovation, ambition and expertise which would resonate in each country.
When PowerVision wanted to launch their new drone, PowerEgg, into Europe, they wanted more than just a launch. They wanted a programme which would see their brand elevated amongst media and influencers who would drive endorsement and advocacy into new media spaces.
Three influencer events in three cities delivered:
- +50 tier one influencer engagements
- 130 media hits in two months
- +10% growth in projected sales targets