Shape high-impact conversations around
your brand through the power of authenticity.
HIGHER VISIBILITY IN SOCIAL FEEDS
Research shows consumers consider influencers a trusted third-party source and influencer recommendations are more likely to drive bottom-line impact than traditional advertisements alone. Influencer marketing gets brands in front of the right audiences through meaningful engagement, but it doesn't end there. Leveraged right, it can create sustained momentum and long-term potential.
A successful influencer program requires a strategic level of planning, which starts with brand goals and target KPIs, such as driving engagement or brand awareness, while also factoring stakeholder alignment and campaign-specific operational needs.
Influencer selection combines quantitative and qualitative screeners to ensure partners align with campaign needs and resonate with the brand’s target audience.
The influencer brief is critical to optimal content delivery, outlining both creative and compliance needs across social media platforms. Partnerships and asks should be tailored to each influencer to ensure content delivered is authentic and resonates with their audience with supporting wider marketing efforts.
A surrounding paid influencer strategy ensures that trusted, more human influencer content reaches your brand’s audience at the right time and on the right channel.
The LEWIS Approach
Organic influencer content has higher visibility in social feeds than branded content and has been shown to deliver higher engagement rates. Yet the rapid rise of influencer marketing has created a saturated space where many marketers struggle to develop meaningful programs and many others don’t have the tools on hand needed to maximise the ROI of their influencer campaigns within 360 marketing efforts.
Influencer programs should start and end with data. Leveraging insights from social networks enables the strategic identification of partners while also providing the key to assessing the true business impact of content for any influencer campaign.
At the same time the most effective influencer programs balance qualitative and quantitative metrics. Data is foundational, but it’s the creative strategy that fuels the content influencers create and the ideas that drive viral engagement.
Sweat to the Beat
A story of innovation, ambition and expertise