Integrated

Influencer Marketing

Shape high-impact conversations around
your brand through the power of authenticity.

BRAND ENGAGEMENT SOCIAL MEDIA REACH

HIGHER VISIBILITY IN SOCIAL FEEDS

Research shows consumers consider social media influencers a trusted third-party source. Influencer recommendations are more likely to drive bottom-line impact than traditional advertisements alone. Our influencer marketing services get brands in front of the right audiences through meaningful engagement, but it doesn't end there. Leveraged right, an influencer campaigns with the right social media influencers can create sustained momentum, and long-term potential.

Influencer Marketing is Multichannel
  • Social Media
  • Digital Marketing
  • Content Marketing
Our Approach
1

Plan

Successful influencer marketing programs and influencer marketing strategies require a strategic level of planning. Our influencer marketing services start with brand goals and target KPIs, such as driving engagement or increasing brand awareness. Also factor stakeholder alignment and influencer marketing campaign-specific operational needs.

2

Identify

Selecting the right influencers in the influencer marketing space combines quantitative and qualitative screeners. You need to ensure partners align with the influencer marketing campaign needs and resonate with the brand’s target audience.

3

Activate

The influencer brief is critical to finding the right influencer for optimal content delivery, outlining both creative and compliance needs across social media marketing platforms. Partnerships and asks should be tailored to each influencer. Our influencer marketing services ensure the content delivered across social media channels is authentic and resonates with their audience, supporting wider marketing efforts.

4

Amplify

Paid media, social media advertising and a surrounding paid influencer marketing strategy ensures that trusted, more human influencer content reaches your brand’s audience at the right time and on the right channel.

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Approach

The LEWIS Approach

All influencer marketing agencies know organic influencer content has higher visibility in social feeds than branded content. It has been shown to deliver higher engagement rates. Yet the rapid rise of influencer marketing has created a saturated space where many marketers struggle to develop meaningful programs. Many others don’t have the tools on hand needed to maximise the ROI of their influencer marketing campaigns within 360 marketing efforts.

Influencer marketing programs should start and end with data. This is the approach a global influencer marketing agency will take. Your influencer marketing agency can support with leveraging insights from social media networks. This will enable the strategic identification of partners. It’ll also provide the key to content creation and to assessing the true business impact of content for any influencer campaign.

At the same time, the most effective influencer marketing programs balance qualitative and quantitative metrics. Data is foundational and our influencer marketing services have you covered here. A leading influencer marketing agency can help create the creative strategy that fuels the content creation from influencers and the ideas that drive viral engagement.

Influencer Marketing

Influencer Marketing