bareMinerals, a leader in mineral makeup and skincare, wanted to stand out during the holiday season in a market dominated by larger competitors and resellers. 


LEWIS developed an advertising campaign that increased year over year revenue and Return On Ad Spend (ROAS). To reach new consumers, display ads were created to highlight new product launches and promotion periods. Core to the campaign were retargeting tactics to gain new customers and close purchase loops. In addition, SEO work ensured bareMinerals first position on all brand terms being searched. 


bareMinerals generated: 

  • 4% total revenue growth during the holiday season alone
  • 32% increase in brand term impressions
  • 71% increase in overall revenue for Cyber Monday

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