wanted to increase brand awareness, drive more qualified traffic to the website and mobile application and ultimately take market share from its major competitor AutoTrader.


We created and designed a mobile campaign that helped claim “primetime online” ownership. The program leveraged on-air opportunities, increased the site’s video media presence and via mobile. It specifically targeted online activities where audience segments spent most time.


Our mobile ads performed well. Sponsorships spurred click-through rates over 2000% higher than industry averages. garnered a 94% lift in mobile ad awareness, reaching respondents who were more likely to be buying or leasing a vehicle in the market.


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