Inspirato, the world's largest destination club, had aggressive growth goals and a complex sales process. LEWIS developed a strategic paid media campaign to help efficiently increase its lead volume. We developed a system to incorporate lead scoring into campaign optimization and output.
Our media and analytics team worked closely to optimize lead generation efforts in real time. We used lead grades defined in Inspirato's CRM system, passed them to the Biddable Media team and display media partners for near real-time optimization, and reported on quality lead volume in Domo, LEWIS' business intelligence dashboard. On a weekly basis, the LEWIS team reported findings and effectively adjusted channel budgets based on where the highest quality leads were emerging.
- LEWIS was able to drive more than 18,000 leads in one quarter
- 31% of the leads were of the highest quality as defined by Inspirato’s proprietary algorithm
- Surpassed client’s expectation of 15,000 / 20% highest quality lead goal
- This led to Inspirato’s best quarter in terms of volume and quality in the brand’s history
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