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Rebooting Work


A leader of eBay, Maynard Webb, launched his book Rebooting Work. This was an outstanding body of original thought.

Strategy

LEWIS developed a platform to highlight the changing role of work in an entrepreneurial age. The platform included media relations, speaking engagements, social community management and website development.

Results

Maynard’s book was a huge success. The team secured 40 top-tier pieces, including the Wall Street Journal, USA Today, NPR and Harvard Business Review. LEWIS also secured a column on the WSJ Accelerators blog and a bi-weekly spot on Bloomberg West. Rebooting Work listed on six Best Seller lists, including #3 on the New York Times Best Seller list.

 

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