MuleSoft has emerged as one of the fastest-growing companies in enterprise software. Integration of software applications is increasingly a strategic part of core commercial propositions. The company wanted a narrative that resonated with business leaders and Chief Information Officers, alike.
Our Mission: We had to define the narrative establishing MuleSoft as a market leader. We needed to find the most important influencer group to pivot company messaging. LEWIS did this by building a ‘top-down/bottom-up’ approach with its technical developer base by giving it a strong voice with the IT trade press.
LEWIS developed an executive profiling campaign to gain greater visibility for CEO, Greg Schott. The team secured in-person interviews with channels such as Bloomberg, Forbes, San Francisco Chronicle and Reuters. This was done by showcasing his unique perspective on workplace trends.
The team also took a content-focused approach for MuleSoft founder, Ross Mason. His visibility campaign revolved around trending news and rapid response commentary. Op-ed bylines were placed in national and international media.
Proprietary content from our research arm strengthened these programs. Ultimately issuing a full report on the results – the teams created a survey for senior decision makers on topics related to IT priorities, APIs and The Cloud.
MuleSoft increased in strategic media interviews by 100and increase trade and business coverage by 36% over two years. Examples include:
Original content drew in over 100,000 views from the first five posts, as well as 2,000+ likes and 700+ content shares.
For purely lead generation the exercise was one of the most successful ever for MuleSoft.