Japanese beauty company Shiseido wanted to expand its retargeting to grow revenue in the holidays.
We used seasonal demand and site-wide promotion opportunities to develop content and design creative. The team worked with trusted partners to implement aggressive search and ad optimizations throughout the holidays.
In just twenty days, Shiseido achieved positive return on advertising spend (ROAS). After two months, the ROAS was 48% above its goal with a 36% increase in daily sales volume.