Yota wanted to disrupt the crowded mobile phone market with a new device.The world's first double fronted smartphone, YOTAPHONE2 set new standards for the industry. It created a smarter way for consumers to interact with their devices. Yota Devices and LEWIS teamed up for a five-city launch.
The Yotaphone2 has to be seen to be believed. We focused on getting the product into the hands of top influencers in every target city. Each event attracted key business, technology, and consumer lifestyle press. Activities included handset demos and a live social media wall with popular tweets. Meanwhile, an exclusive set from a live DJ rounded off the event.
A mix of engaging social media posts, Facebook ads and sponsored Tweets drove consumers to Yota Devices’ web shop.
Beyond the launch events, interviews and product reviews generated mass market awareness.
Yota brand and product awareness increased dramatically. This was driven by high volumes of extensive press coverage. Titles included Forbes, Quartz, Bloomberg, The Sunday Times and Financial Times.