DIGITAL Marketing and Advertising
Digital means a lot of different things to a lot of different people. To LEWIS, defining digital means understanding every digital marketing channel and learning its purpose. We want to know who uses them, how they are being used and how they work in tandem with your other marketing tactics.
We are obsessed with targeting the right customers, in the right channels, with the right messaging, at the right place.
Digital marketing and advertising can help boost awareness, engage audiences, drive traffic, generate leads and increase eCommerce sales. When developing digital strategies, we make the customer decision journey a priority. Our team will work with you to analyze traffic and engagement drivers, audience demographics, paths to conversion and potential holes in the sales and marketing funnel. We create digital programs that capitalize on low-hanging fruit and maximize long-term growth potential.
We don’t believe in the “set it and forget it” mentality. Our media team is constantly on the lookout for new tests, new levers to pull and new content marketing opportunities. Our analytics team is dedicated to understanding what motivates your audience. We focus on strategies and tactics to meet (or exceed!) your business goals and optimize your Return on Advertising Spend (ROAS).
At LEWIS, we create full-blown digital marketing and brand campaigns. Our creative directors, designers, copywriters, video producers, developers, UX and rich media experts deliver everything from websites, interactive infographics and animated product videos.