Social media has altered the way we communicate forever. It’s sharing, it’s self-expression, it’s engagement, and it’s real-time. It’s a global transformation.
People on social media want to engage with brands, and spread the word. By delivering meaningful and authentic experiences, your social communities can become your strongest brand advocates.
We deploy and enable social campaigns across all channels of paid, owned and earned media. This includes comprehensive strategic development, program management, listening and sentiment analysis and full content creation. All to drive ROI.
Our social strategy always starts with audience and market intelligence. We typically begin with a thorough analysis of the market. This includes a brand and competitive audit as well as an in-depth look at the media landscape. We then collaborate with you to identify the top two to three competitors to include in the analysis.
Organic reach in social media is less than 10%. This is why it’s critical to invest in paid dollars to put the right content in front of the right audience and at the right time. At LEWIS, we provide strategic paid social activation driven strictly by audience insights. This approach allows minimal levels of investment in paid while yielding the greatest results.
1: 9: 90 Model
These are the top influencers driving the conversation about a specific topic. This includes the traditional media, bloggers, and influential people on social media.
This is a larger audience and are interested in topics. They re-package influencer content, provide their own POVs and re-share with their micro-communities.
This is the rest of the market. They rely heavily on word of mouth, peer recommendations and Google search. They are highly influenced by what the Influencers and Advocates say and share.
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