More and more companies are turning towards the media with their data or research, because they are aware that facts and figures are getting more coverage. It is therefore not surprising that the research results of the most diverse companies gain more traction. From car sales websites to e-commerce giants, and from porn sites to condom manufacturers, they all benefit from media attention thanks to research or on the basis of their own data. After 'investigating the media', I've conjured up five tips below to create research with PR potential.
4. Bring Diversity into Your Research Questions
When you do an investigation, you are probably hoping for a certain outcome that best fits your organization's message. Do not hope too much, however, because what if the results deviate completely from the parenthesis you had come up with? Research results can't be controlled, at least in a reliable study.
By refraining from putting all of your eggs in one basket when compiling your questionnaire, you preserve the news value of your research results. So ensure diversity; ask multiple questions that have a different approach. If the hook you hope for does not produce the desired answer, then you always have a number of newsworthy facts at hand.
5. Search for the Media
In the end you have a number of surprising conclusions based on your research results. The final step is to make these conclusions as interesting as possible for the media. You draw up a press release containing the most important conclusions from your research, the fun facts and of course state the way in which you have obtained the results. A catchy headline above your press release and it's ready to send to the relevant media titles.
Depending on your research and the subject you focus on, it may be wise to write several press releases about one study, but always with a different approach. This way, you can tailor the results of your research to different target groups, so that your research has a greater reach. For example, write a press release with a relevant approach for B2B publications, and another message that focuses on the results that appeal to B2C publications. That way you get the maximum PR value from your research.
Do you need help gaining media attention for your research? OR, do you need help conducting market research that will grab media attention?Contact us.
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