Engagement is the Biggest Challenge of Influencer Relations

Published on May 11, 2015

Influencer relations (or influencer marketing) has developed into a discipline in its own right. For many brands, it’s a vital strategy to convert key influencers into brand ambassadors.

However, despite the increased investment in influencer relations, it’s clear that marketing and communications practitioners are still struggling to get the right foundations and framework in place in order to maximize activity.

We recently conducted a study with over 100 senior B2B PR, communications and marketing professionals from across EMEA. From the study, we have built a picture of current approaches, opportunities and the key challenges of influencer relations.

Read the full report from LEWIS and leading influencer management platform Traackr for the key findings, to learn about the role of influencer relations in the customer journey and for tips on maximizing your influencer program.

Check out the infographic below for a snapshot of the key findings:


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