Influencer relations (or influencer marketing) has developed into a discipline in its own right. For many brands, it’s a vital strategy to convert key influencers into brand ambassadors.
However, despite the increased investment in influencer relations, it’s clear that marketing and communications practitioners are still struggling to get the right foundations and framework in place in order to maximize activity.
We recently conducted a study with over 100 senior B2B PR, communications and marketing professionals from across EMEA. From the study, we have built a picture of current approaches, opportunities and the key challenges of influencer relations.
Read the full report from LEWIS and leading influencer management platform Traackr for the key findings, to learn about the role of influencer relations in the customer journey and for tips on maximizing your influencer program.
Check out the infographic below for a snapshot of the key findings:
Learn to leverage the influencing technique of scarcity in your marketing campaigns.Read more
Changing your career path can be daunting. Ease your stress with our three tips.Read more
Learn the value of partnering with journalists. Provide them useful info and story ideas.Read more
Titles can make or break your content. Learn to be bold in your writing from past authors.Read more
A successful video is dependent on a well-written script. Ensure your next video is a hit.Read more
Discover the ins and outs of brand guidelines and why they are important.Read more