As we go through our professional lives, each new phase demands a new mindset and set of skills. For those who make it to the C-level, this becomes particularly challenging.
In the initial phase of our careers, we’re rewarded for doing our job well and in the most efficient and effective way possible. By excelling at our work, we climb the ladder and eventually move from individual contributor to a leadership role.
Just about everyone who has made it to the level of senior executive has risen by being a specialist. They’ve scaled one of the faces of the mountain – finance, sales, maybe even technology or HR. Once at the top, none of that matters. They start getting measured horizontally. Their breadth of vision and understanding becomes pre-eminent.
In today’s world, however, it is no longer enough for leaders to 'do' something. They are expected to 'be' something.
Leaders need to be a brand.
This means that leaders at the top of an organization need to develop skills that may not have been rewarded in their early career, like managing their public speaking and handling the media.
Being the face of an organization is not something that comes naturally to many. To be done well this requires dedicated attention and specialist help. Historically, corporate communications programs have included the profiling of senior level executives, but increasingly this is too important to be "part of a program".
Executive profiling with LEWIS EXPRO
That is why LEWIS introduces a service dedicated to the needs of senior level executives. EXPRO offers executive profiling services including personal branding, executive platform building, ghost authoring, speaking engagements, personal media management, training, media crisis counseling and social media management,
The service is provided by our most senior consultants. Want to learn more? Don't hesitate to drop me a line.
Turn your binge-watching habits into robust marketing programs with these tips.Read more
Explore traits linked to creativity and innovation with Chris Lewis in his podcast series.Read more
Three creative tips to engage millennials through nontraditional media outlets.Read more
How do PR pros balance the evolution of the digital age with old school principles?Read more