LEWIS took home the award for bestTrade and B2B Campaign at the PRCA Dare Awards for its integrated campaign with analytics leader, SAS.
The awards, held at the Emirates Stadium in London on Wednesday 19 July, celebrates excellence, recognizing and rewarding outstanding campaigns and exceptional talent in the UK’s PR and Communications sector.
LEWIS won the category for its successful campaign for SAS entitled ‘Analytics for the Future’. The campaign reviewed the critical role analytics plays in society and the emergence of a new ‘Data Generation’. The integrated campaign delivered major business impact: driving 109 leads, nearly 3,000 visits to the campaign website, 520 registrations, 150 attendees to webinars, 7.5m social impressions, 5,200 click throughs, and 24 media articles including The Times, IBT, and City AM with an audience reach of 50m+. It was executed across paid, earned, shared and owned channels and reinforced SAS as the world’s leading provider of big data analytics solutions.
Turn your binge-watching habits into robust marketing programs with these tips.Read more
Explore traits linked to creativity and innovation with Chris Lewis in his podcast series.Read more
Three creative tips to engage millennials through nontraditional media outlets.Read more
How do PR pros balance the evolution of the digital age with old school principles?Read more