Slapshots Of The Week: Stanley Cup-Worthy Social Stories

Published on April 21, 2012

What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite new stories. Gmail Offering Analytics for Your Email Inbox    Google announced a new program called Gmail Meter that allows Gmail users to learn more about their inbox, from whether they’re more likely to write long emails to information on how long it typically takes them to reply. Gmail Meter analyzes email patterns to give a better sense of overall inbox activity. It runs on the first day of every month and sends users an email with the report. View the video to learn how to set up Google Meter and read more here. Report: Facebook IPO Landing May 17 Mark your calendars for May 17. Facebook has. This might be the day the most popular social network’s IPO hits the Nasdaq. The company’s IPO will allegedly value them at $100 billion. Facebook filed papers with the SEC in February to go public. According to the S-1 filing, the social network – home to 845 million users – raked in $3.7 billion in revenue and $1 billion in profits. The company will trade shares under the ticker symbol “FB.” Read more here. A Daily Dating Deal? Say Hello to Coffee Meets Bagel Coffee Meets Bagel is the newest refreshing online dating play, operating like a daily deal service and delivering a date per day, at noon on the spot, to your email inbox. By linking through Facebook authentication, CMB is able to set the user up with a friend of a friend, instead of just some random stranger, hopefully vetting for quality. Once you receive the email at noon, you can see your match’s uploaded photos (1-3), some basic information, and then either Like or Pass on the match. If you Like the match, CMB sets you up on a private phone line for seven days on which to text and decide where and when the two of you will meet. Read more here. Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims Facebook now allows advertisers using its API to ask it to show their ads to people most likely to take any specific post-click action on the social network, such as sharing a brand’s content on the news feed, buying virtual goods in their apps, or redeeming one of the new Facebook Offers. Previously, Facebook’s Ads API and self-serve tool only permitted optimization for clicks, Page Likes, app installs and check-ins. Data on conversions 1, 7, or 28 days after a click will now appear in the Ads Manager. Read more here.

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