We listened to a very interesting podcast this week from Inside PR about The importance of conflict in video storytelling which really resonated with us. As we work on larger videos here at LEWIS with our in-house production team we certainly appreciate the importance of engaging with the audience. The messages discussed in the podcast are very true for all kinds of storytelling where you want to engage the viewer, be it a presentation, a campaign or in this case a video. Conflict is a word that often conjurs up images of fighting or negativity. Another way to look at it, however, is that it is just something to be overcome. Do you want to be known as a company that overcomes things? Especially when it comes to things that your customers care about? Most companies would say yes, but brands can sometimes be too conservative or even scared of the notion of conflict. If you find that your video content isn’t getting picked up then it could be because it was too vanilla or too ordinary. There was no conflict there to engage the user and make them feel invested. The podcast discussed how conflict is one of the fundamental elements of storytelling along with hook, context, build and resolution. It’s a universal truth of life that we will have conflicts. Decisions to make. Adversity to overcome. Mike Edgell, Video Creative Director at 76BrandFilms had some tips for how brands can use conflict and stated that “there is a way to inject conflict into all kinds of content without damaging the brand."
Success in PR relies on your established long-term relationships with clients. Learn more.Read more
Do you manage to stay on target, on time, and organized? Try these tips to stay on track.Read more
Don't fall behind on yearly social media image size changes. Use our handy infographic.Read more
Visually enhance and reimagine your content and knowledge to spur meaningful engagement.Read more
Read our infographic and learn how you can better deal with reputation management.Read more
Did you miss our cybersecurity panel event? Here's a recap of what went down.Read more