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How Well-Promoted Research Can Aid Associations How Well-Promoted Research Can Aid Associations February 22, 2016

Maximize investments in research to avoid leaving opportunity on the table. By Ian Lipner

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Why Real-Time Journalism Requires Newsjacking Why Real-Time Journalism Requires Newsjacking February 22, 2016

Newsjacking is profoundly changing the world of PR. By LEWIS

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Marketing and Sales: Setting Each Other Up for Success Marketing and Sales: Setting Each Other Up for Success February 18, 2016

A step-by-step process to align and achieve your marketing and sales goals. By Jessica Devaney

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5 Strategies for Effective Brainstorming 5 Strategies for Effective Brainstorming February 16, 2016

Harness the collective brainpower of your team with these best practices. By Amanda Windsor

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Media Relations – My Delusions All Fall Down Media Relations – My Delusions All Fall Down February 11, 2016

A firsthand account of transitioning into the world of media relations. By Brian Hayes

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Three Tips for Sifting Through the Clickbait to find Breaking News Three Tips for Sifting Through the Clickbait to find Breaking News February 09, 2016

Find the news that rightfully deserves the designation of “breaking.” By Scott Westover

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Secondment – The Best Business Trip I’ve Ever Had Secondment – The Best Business Trip I’ve Ever Had February 02, 2016

Learn what to expect from a secondment with LEWIS. By Drew Miale

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2016 Trends: People and Culture 2016 Trends: People and Culture February 01, 2016

Take a closer look into one of the main topics dominating the People & Culture space. By Charles Reader

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Are You “Channeling” Your Partners’ Efforts Effectively? Are You “Channeling” Your Partners’ Efforts Effectively? January 28, 2016

Tips to keep your partnership relationships on track and productive. By Jan Bryson

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Getting to Know Your Other Audience – Editors, Reporters and Bloggers Getting to Know Your Other Audience – Editors, Reporters and Bloggers January 27, 2016

A recent Q&A sheds light on media POV, public sector tech trends, PR pet peeves and more. By Shannon Felder

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The Idea File: 13 Sources for New Content Topics The Idea File: 13 Sources for New Content Topics January 14, 2016

Inspiration to help you avoid running into a content creation rut. By Jennifer Scheer

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Get the most from exhibiting at a trade show Get the most from exhibiting at a trade show January 12, 2016

How do you get the most from a trade show? By Morgan McLintic

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