Visual Communications

Visual content is the biggest marketing challenge - and opportunity - of our time.

LEWIS' visual content series examines the importance of visual marketing. From introductions to unique research, the series will help you advance your visual communications strategy.

Visual communications are here to stay and brands not embracing the shift from text to image are losing out. 

New Research - The State of Visual Communications in 2016

isual Communication Report from LEWIS

Marketing budgets are increasingly favoring visual content, with graphic designs and videos among the most popular investments. 

A research study led by LEWIS of 422 marketing decision makers from the US, South America, Europe and APAC is a snapshot of visual content marketing in 2016. Access the full report to read more on the most important factors in the success of visual content, budgets,  and key performance indicators used by some of the top marketers in the industry.

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Can Images Predict the Outcome of an Election?

Measuring the memorability of an image
The visual portrayal of politicians can make or break an election campaign. Positive images of candidates are vital in Presidential elections. Arguably they have more impact on the results than policy. 

We use images to predict the outcome of the hotly contested 2016 US Presidential Election.


Infographic - Why Memorability Matters

Measuring the memorability of an image
“Computers are really good at predicting what people remember, but people are really bad at it."

Using a tool developed by MIT,  LEWIS looked at what memorability is, and why it matters. 


Building the Case for Visual Content

The case for visual content

The rise of visual content has fundamentally changed how marketing and communications professionals deliver clients’ campaigns. Attention spans have decreased in size as laptops, tablets and smartphones have decreased in price. By necessity, communications have become shorter, and more visual. 

Our longread, Building the Case for Visual Content explores the state of visual content in 2016.