Research shows consumers consider influencers a trusted third-party source and influencer recommendations are more likely to drive bottom-line impact than traditional advertisements alone.
Influencer marketing gets brands in front of the right audiences through meaningful engagement, but it doesn’t end there. Leveraged right, it can create sustained momentum and long-term potential.
Organic influencer content has higher visibility in social feeds than branded content and has been shown to deliver higher engagement rates. Yet the rapid rise of influencer marketing has created a saturated space. Many marketers struggle to develop meaningful programs. Many others don’t have the tools on hand needed to maximise the ROI of their influencer campaigns within 360 marketing efforts.
We believe that influencer programs should start and end with data. Leveraging insights from social networks enables the strategic identification of partners. With that, it provides the key to assessing the true business impact of content for any influencer campaign.
Remember that the most effective influencer programs balance qualitative and quantitative metrics. Data is foundational. It’s the creative strategy that fuels the content influencers create and the ideas that drive viral engagement.
