ALZHEIMER LAB

How do you make ‘living with Alzheimer’s’ meaningful to non-sufferers? Create a simple, yet powerful, symbol that has universal resonance – a pair of mismatched socks. Produced by well known designers, to inject additional lifestyle appeal, the story became news and news became a social phenomenon.

The campaign, which saw people, politicians and celebrities from all walks of life mismatch their socks, was so successful, it is now entering its third year.

Results

56,000

pairs of socks sold

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