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LEWIS

Company

bareMinerals

Offices

San Diego, CA

Services

B2C, Lifestyle

Services

Paid, SEO

Staying Ahead of the Holiday Season


bareMinerals, a leader in mineral makeup and skincare, wanted to stand out during the holiday season in a market dominated by larger competitors and resellers.

 

Strategy

LEWIS developed an advertising campaign that increased year over year revenue and Return On Ad Spend (ROAS). To reach new consumers, display ads were created to highlight new product launches and promotion periods. Core to the campaign were retargeting tactics to gain new customers and close purchase loops. In addition, SEO work ensured bareMinerals first position on all brand terms being searched.

 

Results

  • 4% total revenue growth during the holiday season alone
  • 32% increase in brand term impressions
  • 71% increase in overall revenue for Cyber Monday

 

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