100 lead challenge
Redwood Software were looking to move from PR to digital and needed to increase leads and boost brand awareness.
Their objective was to generate 100 leads. At the centre of the campaign was the 2019 EMA Research report which named Redwood’s RunMyJobs® as a Value Leader and Best Workload Automation Software-as-a-Service.
Strategy
We had 5 months’ worth of data from our in-depth test phase using LinkedIn as our primary tool for lead generation, so we used this to inform our campaign.
Our strategy was made up of 4 parts:
1. Audience groups
2. Ad formats
3. Optimisation
4. Additional promotion
We built 25 campaigns and performed 3 A/B tests on audience groups, ad formats and the creative angle.
Results
- 352 leads
- 250 MQLs
- 2 Opportunities
Awards
