Hong Kong has been seen as successful in both business and tourism sectors so it is no surprise that strong competition and steady growth is present in both airlines and hotel industries. LEWIS has profiled 25 of the leading Travel & Hospitality brands in Hong Kong and ranked the top 5, based on the strength of their marketing engagement.
Using LEWIS’ Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalization to social media and mobile optimization and much, much more.
The result is the inaugural Hong Kong Travel & Hospitality Marketing Engagement Index. Find out more about the LEWIS Marketing Engagement Tracker methodology here or get in touch with our Hong Kong team.