TEAM LEWIS Australia took home the top prize at the 2021 Public Relations Institute of Australia Golden Target Awards for best B2B campaign. The campaign, ‘Sophos Eats Threats for Breakfast’ stood out from hundreds of others and was recognised by the jury for its great creative, effective integrated communication results and excellent execution.
Sophos is a worldwide leader in next-generation cybersecurity and has been a long-time client of TEAM LEWIS. The creative communications campaign was designed to demonstrate Sophos’ expertise in cybersecurity and its ability to defend against threats successfully. The campaign depicted how Sophos fights threats daily, and easily- as easy as having breakfast.
Utilising multiple channels such as the creation of research papers, media newsjacking and promotion across social, the campaign achieved strong results. SOV for Sophos across APJ rose to #1, 1,200 articles were secured, 11,600 website visits, and over 2.5 million impressions and 7,000 clicks across social.
The Golden Target Awards is the industry’s longest running and most prestigious awards showcasing national quality and creative practice across 30 categories. 2021 was one of the most competitive years since the awards inception.
The award win signifies the industry’s recognition for the agency’s professionalism and excellence in public relations and brand communications. Congratulations to all the winners for this year’s 2021 Golden Target Awards. View the full list of winners here.
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