SINGAPORE, 08 October 2025 – Audi Singapore has appointed global integrated communications agency, TEAM LEWIS, as its agency of record for public relations following a competitive pitch.
This partnership marks an exciting chapter in Audi Singapore’s growth journey, as the brand continues to evolve its strategy — with retail now playing a central role. Strategic communications will be key to strengthening brand affinity, driving interest in new product offerings, and deepening engagement with both new and existing customers, as well as fans of the Audi brand.
Beyond supporting major milestones such as Audi’s forthcoming entry into Formula 1 in 2026, the agency will also focus on storytelling and media relations that highlight innovation, design and performance across the brand’s portfolio.
Jamie Lee, General Manager, Marketing at Audi Singapore, commented on the appointment, “We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values. We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore.”
“We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design. We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth,” said Pamela Tor Das, VP of Singapore & Emerging Markets at TEAM LEWIS.
This announcement follows the agency’s recent appointment by Sport Singapore to handle its public relations and strategic communications, as well as its hiring of Danny Lim as Director to support with technology, mobility and enterprise communications with a focus on media relations.
