Australia’s financial services sector is the largest contributor to the national economy, contributing close to $140 billion to GDP annually. LEWIS has profiled 20 of the leading Fintech companies in Australia and ranked the top 5, based on the strength of their marketing engagement.
Using LEWIS’ Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalization to social media and mobile optimization and much, much more.