Webinar: Building Relevance
Why best practices in communications don’t always work
Why best practices in communications don’t always work
In recent times, stakeholders have increased scrutiny over the value of marketing and communication functions. This pressure can sometimes make it difficult for teams to push forward effectively. The solution – teams must drive greater resonance through relevance.
However, not only is its traditional definition is vague, relevance has long been linked to content – something our industry has ingrained in marketers and comms professionals. This could not be more false.
This webinar aims to redefine relevance and introduce to marketers and comms professionals a framework that will guide towards driving real business impact.
Webinar agenda:
Calvin has two decades of experience in communications across multiple sectors. This includes B2B, consumer tech, and healthcare. Among some of his past achievements are: organising the first Twestival in Singapore, planning and executing the first whole-of-government social crisis exercise in Singapore and being a partner to clients as they navigate social or integrated communications.
In his current role, Calvin assists clients in defining and driving organisational value. Allowing in-house communications and marketing teams to better demonstrate organisational contributions through more impactful, bespoke metrics.
He started out his career as a tech journalist before moving into communications. Some of the clients who he has worked with include Sony Electronics, Sony Mobile, LG Mobile, HP, EMA, Civil Service College, MHA, Toyota, Siemens and NTT.