RESOLVE: Relevance

What is brand relevance today?

If you want stronger brand resonance with your audience, it goes deeper than just engagement rates and further than click-throughs.

It’s time you take a good look at your brand’s relevance.

With the fast-changing consumer and business landscape, brands that are unable to remain relevant to their audience may cease to exist overnight.

Our RESOLVE consulting practice seeks to address the topic of relevance and build out a solution using a methodology created by TEAM LEWIS.

Get Your Relevance Score

Take your first step to forge better audience connection with our Relevance Scorecard.

Hit the begin button to get your brand's relevance score instantly by completing a simple nine-question assessment using our API framework.

Your score, alongside a summary of key actions you can take towards improvement, will be shared via e-mail.

How to measure brand relevance: Our API Framework

We get to the core of what really connects with your audience through a framework that breaks down the concept of relevance into three areas – Applicability, Purpose and Importance (API):

01 APPLICABILITY

How usable is this in my day-to-day workflows? How easy is this to incorporate into my life?

02 PURPOSE

How does this align with what I believe I can do, or can be? How does this solve challenges that stand in the way of what success looks like to me?

03 IMPORTANCE

What’s the significance of this service offering or product to my life? How crucial is this to the way I work and play?

Relevance Marketing:

What's included in our RESOLVE: Relevance Workshop

An audit of your brand and where it stands in the game of relevance
Facilitated brainstorm and co-creation process by our experts with your team
Narrowing down on priorities to improve relevance score
Building out North Star and core recommendations

The RESOLVE: Relevance workshop package starts from USD30,000 and covers three key areas: Business Intelligence; Co-creation Workshop; North Star Direction and Core Recommendations. The approach utilises the API methodology throughout the process.

Book a workshop

RESOLVE: Relevance Card Deck

RESOLVE cards, developed and produced by TEAM LEWIS, serves as an enablement tool for brands. The cards are designed to help brands uncover strategies to stay relevant even as the industry and business landscape evolves. It functions as a quick and agile way to pulse-check after the initial deep dive.

The cards are made available as part of the workshop.

Keso Kendall

SVP, APAC

Keso is an experienced Communications practitioner with more than 14 years’ experience. She is a well-rounded communications professional with experience in media relations, analyst relations, public affairs, messaging, employer branding and crisis communications.

Keso has worked with a number of start-ups and multinational companies - including HP, Cisco, Equinix, Apple, and Google - overseeing both multi- market and local campaigns. She has supported clients to develop and rollout campaigns on a global scale that range from highly targeted through to mass public awareness.

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Calvin Siew

Head of Client Services, Singapore

Calvin has two decades of experience in communications across multiple sectors. This includes B2B, consumer tech, and healthcare. Among some of his past achievements are: organising the first Twestival in Singapore, planning and executing the first whole-of-government social crisis exercise in Singapore and being a partner to clients as they navigate social or integrated communications.

He started out his career as a tech journalist before moving into communications. Some of the clients who he has worked with include Sony Electronics, Sony Mobile, LG Mobile, HP, EMA, Civil Service College, MHA, Toyota, Siemens and NTT.

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Mark Tay

Head of Content, APAC

Mark is our Head of Content and brings over 15 years of content experience working with editorial teams from print and digital publications including August Man, The Rake and Esquire Singapore. He was also a pioneering member of Mediacorp’s content marketing arm, Brand Studio Labs, and has worked on numerous transmedia content campaigns with clients including AIA, Intuit, Manulife, STB, Mastercard and Uniqlo.

He oversees the dedicated team of creators in TEAM LEWIS Singapore who bring experience in content strategy, editorial, copywriting and video creation to both our B2B and B2C clients.

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Pamela Tor Das

VP Singapore & Emerging Markets

Pamela oversees the Singapore team at TEAM LEWIS and brings with her more than 20 years of experience in agency consultancy work. She has counselled both B2B and B2C clients across various sectors including Changi Airport Singapore, Jewel Changi Airport, ION Orchard, Economic Development Board, Ferrero, NTUC FairPrice and McDonald’s.

She is apt in running integrated campaigns, multi-market programmes, brand refresh initiatives, as well as crisis preparedness and management.

Connect With Pamela On LinkedIn