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Insights

Marketing Research

Marketing campaigns fuelled by holistic, data-backed insights drive brand performance.

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MARKET RESEARCH

DIVING DEEP INTO INSIGHTS & DATA

Whether conducting online focus groups on a new brand launch, fielding a survey among IT professionals on how to integrate blockchain technology, or interviewing business leaders on ways they are attracting Gen Zers — market research is key to championing strategic differentiators in today’s noisy markets.

Our Market Research Services
  • Brand Equity
  • Structured Share of Voice (SoV)
  • Marketing Tonality
Our Approach
1

Brand Strategy

Whether it’s providing research projects that cover market sizing, persona creation, customer perceptions or voice of the customer, LEWIS’ market research has you covered. Our 5-step method ensures your brand secures actionable results to develop and deploy internal and external marketing, PR and digital strategies.

2

Content Creation

We provide quantitative and qualitative research for decision-making, thought leadership, PR and content marketing. Our market research services team can repurpose existing data or lead new market trends projects to deliver newsworthy statistics and trends in as little as 72 hours.

3

Research for Ink

Storytelling runs through our veins at LEWIS. We know what makes the media tick and a 78-page report or spreadsheet full of data tables doesn’t cut it. Research programs focus on client’s media goals to ensure content is relevant with current trends.

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Data Security Is Important to Us

Our marketing research services arm complies with all Safe Harbour laws and the EU Data Protection Directive to ensure respondent data from internal client lists are handled in the strictest adherence to data privacy laws. We partner with Imperium to ensure data integrity.

TEAM LEWIS is also a proud member of the Insights Association, the leading voice, resource and network of the marketing research and data analytics community.

Our measurement model keeps the most important set of KPIs and business performance outcomes at the center of everything we do. Our market research methodology is tailored to each client’s market intelligence needs. The agency has adopted the International Association for the Measurement and Evaluation of Communication (AMEC) framework to develop a best-in-class media measurement approach that pinpoints how media and PR campaigns impact organizational objectives.

Keen to championing strategic differentiators in today’s noisy markets? Our insights experts are here to help. TEAM LEWIS Research Process

Process

INVISTA

Shining The Spotlight on IP in China

ThreatConnect

Establishing a Threat Intelligence Thought Leader