February 6, 2019
LEWIS, today released the Melbourne Marketing Engagement Index, a report that reveals how 35 leading companies based in Melbourne are approaching digital marketing and communications engagement in 2019.
The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:
“Our analysis revealed that the companies winning the engagement battles are well-versed in seeding relevant content through a variety of digital channels. The report also reveals the areas in which brands need to improve, particularly their response times to customer enquiries and feedback,” said Steven Reilly, Managing Director, Australia at LEWIS.
Some of the key findings include: