With effect from 1 April 2023, TEAM LEWIS has supported Circles.Life in conceptualising, developing, and implementing PR strategies and activities in Singapore. In addition to providing consultancy services, the agency is responsible for the creation of relevant and impactful mainstream, online and social media coverage for Circles.Life to further bolster the positioning and messaging the brand has to offer.
The fully digital telco company continues to be a key player in disrupting the traditional notions of a telco service provider, with offerings such as unlimited data, rollover data, and its new travel plan, JetPac, allowing users to roam anytime, anywhere with added features such as airport lounge access.
One of the founders of Circles.Life, Rameez Ansar, commented on the appointment, “As the fourth largest telco in Singapore, we are constantly revolutionising our digital service experience, while continuously reinventing ourselves to stay relevant for our ever-changing customers’ needs. TEAM LEWIS has demonstrated an understanding of the brand and provided a strategic direction in line with our brand messaging.”
Pamela Tor Das, Managing Director, TEAM LEWIS Singapore said, “Circles.Life is known for its making innovative and bold moves that have made waves across Singapore’s telco industry. We are thrilled to be its partner of choice for integrated communications in Singapore and can’t wait to showcase what else the brand has to offer.”
The appointment followed a competitive pitch for the account last December, with the appointment being finalised in March 2023.