2019 was the year of content and consumption diversity. Opportunities for marketers to experiment on diverse channels such as podcasts, and further expand formats such as video, user-generated content and bespoke illustration were aplenty.
We begin the new decade by asking senior marketers from 30 brands across Asia-Pacific from a variety of industries what their priorities for 2020 were, the areas they were most confident and which elements of marketing had room for growth.
The result – our Marketing in 2020: From Good to Great handbook.
While the priorities outlined for 2020 are clear, the more pressing challenges lie in the areas where marketers need the most help are areas with the largest gaps.
In this e-book, we discuss: