From an international perspective, technological advances over the last two decades have created a global economy where competition is fierce. It’s critical that brands implement marketing strategies that will make them stand out from the crowd and balance a focus on both repeat customers as well as attracting new ones.
LEWIS has profiled 35 of the leading businesses in Melbourne across a wide range of industries including technology, telecommunications, mining and healthcare, and ranked the top 5, based on the strength of their marketing engagement.
Using LEWIS’ Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalization to social media and mobile optimization and much, much more.
The result is the inaugural Melbourne Top 35 Marketing Engagement Index.