PR for Recruitment Marketing
With one acquisition, Alorica became the largest customer experience solutions provider in America and third largest globally. It was faced with recruitment challenges after the explosive growth.
Strategy
We used executive profiling and thought leadership to change perceptions and differentiate the company as an employer of choice. The team took an ‘on the ground approach’, supporting local events and securing interviews for the company senior recruiters.
Results
- Media coverage increased by 33% YOY
- 157 million net positive impressions
- 159 media hits
- 28 interviews
433 residents applied to Alorica within six-days of a hiring event. Within one month, more than 1,600 locals applied for a job. On average, the company tripled the number of people they expected to hire each week.