DKV's Journey to Italy
In 2017, Europe’s leading cash-free service en route to the transportation of business on Europe’s highways, DKV, chose LEWIS to launch their new products and services, as well as manage and optimize social channels for new target Italian audiences.
Strategy
Since 2017, LEWIS’ support has been essential in increasing brand awareness to mobilize DKV’s successful breakthrough in Italy’s car fleet management market. DKV’s services enable efficient travel for commercial drivers including cost-effective fueling and emergency support via the DKV card.
Our PR and media relations efforts aim to position DKV as the leader in Europe’s haulage and transportation services for businesses.
Our digital strategy includes media planning and buying, email marketing and social media services on Facebook and LinkedIn. Such as the creation of original content like The Truckers Calendar 2018 to community management and paid campaigns to increase followership and engagement.
Alongside both PR and digital efforts, LEWIS organizes and manages DKV local events. Including the annual Misano Grand Prix Truck, a consumer event with over 40,000 visitors, and the Transpotec/Logitec conference in Verona. Italy’s leading commercial, long-haul transportation event.
Results
- Our PR and media relations efforts have generated over 230 featured articles and 10 interviews per year in both vertical and business publication.
- Our social efforts have seen success in growing DKV’s Italian Facebook page with over 30,000 fans in 25 months, gaining 13 million impressions, reaching 4 million people and solidifying a 5.71% average engagement rate.
- Our event management services have also provided DKV the opportunity to participate in six industry-leading events.
Interested in more of our PR services, global campaign management capabilities and what our social media agency can do for you? Reach out today!