Shifting market perceptions
Traditionally, Sage Portugal was considered a very technical and complicated software house. Perceptions of the brand needed to change, particularly amongst SMB’s. LEWIS developed a communication plan that would help demonstrate Sage’s capacity to support the daily challenges of local businesses and be a part of their fabric. The key message? Sage is by the side of Portuguese companies.
Conventional PR tactics were combined to achieve coverage in business and IT B2B media. This included case studies with key local figures, press conferences and 1:1 interviews with Josep Maria Raventós, Country Manager.
300 pieces of coverage
180m readers reached