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TEAM LEWIS LEWIS

Company

Sage

Office

Lisbon

Services

Shifting market perceptions


Challenge

Traditionally, Sage Portugal was considered a very technical and complicated software house. Perceptions of the brand needed to change, particularly amongst SMB’s. LEWIS developed a communication plan that would help demonstrate Sage’s capacity to support the daily challenges of local businesses and be a part of their fabric. The key message? Sage is by the side of Portuguese companies.

 

Approach

Conventional PR tactics were combined to achieve coverage in business and IT B2B media. This included case studies with key local figures, press conferences and 1:1 interviews with Josep Maria Raventós, Country Manager.

 

Results:

300 pieces of coverage

180m readers reached

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