ABM programs ensure your message and content align with the interests, needs, and challenges of each customer account, allowing for a personalized experience.
BREAKING THE SILOS BETWEEN SALES & MARKETING
Successful ABM programs break down silos between departments, especially between sales and marketing. With only 22% of companies believing their marketing and sales departments align, it’s no wonder why ABM’s reputation is growing. Enabling the sales organization to work closely with marketing can provide input on target accounts and feedback on the sales cycle.
- ABM Consultancy
- Marketing Automation
- ABM Campaigning
Our Approach To ABM
Using a target account list to reach our client’s prospects with ads customized for individuals or companies. We’ve seen great success for our B2B clients on LinkedIn for demand generation efforts.
Creating a unique experience based on demographic/firmographic information of site visitors. We’ve helped our clients define and map their customer journey.
Developing customized emails for individuals that are from target companies.
Fuelling Business Growth With ABM
Account-Based Marketing helps B2B marketers identify and target the accounts they value the most: from customers, to partners, to prospects. There are several ways an organization can identify the ideal customer profiles/accounts. One tactic is to work with internal stakeholders to identify potential clients. Another tactic is to use your CRM and marketing automation platforms to engage, convert, close and then measure progress against customers and prospects.
Account-based marketing strategies may take longer to execute but the conversion rate and deal size are well worth the long game.
Every ABM strategy and activation looks different. Some are hyper-focused on a few target accounts, while others may focus on select industries or more extensive account lists. Some ABM programs use a mix of paid social to generate net new leads. Still other programs use marketing automation to nurture these leads through the buyer’s funnel.
Your ABM Partner
With account-based marketing, it’s all about building relationships. As your partner, we can work with your marketing, sales and customer success teams to strategize and execute ABM programs successfully. Either 1-to-1, 1-to-few or 1-to-many and measure ABM performance accurately across your marketing technology stack.
We’ve got experts in ABM, marketing automation, and conversational marketing technologies like DemandBase, Hubspot, Marketo, Adobe, Oracle, Drift and many others.
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