Keynote Sessions
Welcome Address: The Multi-Moment Audience | Keso Kendall, Head of Regional Strategic Accounts, APAC, TEAM LEWIS
To say behaviour has changed in the past two years is an understatement. The scale and pace at which we now multi-task, multi-hat and multi-screen has led to a new breed of consumer: the multi- moment audience.
Our welcome address will introduce you to this audience and explain how the focus of this SPARK event - creativity - is the key to reaching them. We will delve into the many applications of creativity and how we can all benefit from applying it more in what we do.
Driving Engagement Through Gamification | Wayne Kennedy, Co-founder & Chief Product Officer, Goama
Brands today face the challenge of connecting with audiences that are increasingly weary and conscious of time spent online. Coupled with the overwhelming amount of digital noise, standing out and achieving optimum engagement might seem like a tall task.
In this session, Goama will share how it is applying gaming techniques to help brands drive engagement through gamification.
The marketing landscape in 2022 has changed. It’s no longer as simple as getting in front of your audience with a single message as many times as possible. Brands must connect the dots to stand out and reach consumers where they’re engaging. During this panel discussion, we will cover how brands can break monotony and get through to audiences, the importance of understanding consumer mood when crafting marketing messages, and the growth of purpose driven marketing to attract and cater to today’s conscious and ethically driven audiences.
Monotony Sessions
Getting Creative with Content Marketing | Mark Tay, Head of Content, TEAM LEWIS
Since the pandemic, the way audiences engage and interact with brands has changed dramatically. A deeper understanding of what inspires and drives these audiences is essential in crafting effective and cost-efficient content strategies today.
In this session TEAM LEWIS will share key insights to help brands craft thoughtful and practical content strategies as well as execution methods to ensure your message is heard and remembered.
Creating Immersive Brand Experiences | Danny Wong, Head of Futures Hub, TEAM LEWIS APAC, Florent Adam, Managing Director, SIXIÈME SON and David Webster, CEO & Co-founder, The Carrot Collective
It's time for brands to say no to monotony marketing by using tools like sonic branding and AR/VR to bring your senses to life in a way like never before. Join a panel of experts from TEAM LEWIS, Sixième Son, and The Carrot Collective who will share trends in the space and regional best-in-class examples, as well as tips and tricks to help you think about how to apply this to your brand and business.
In this session, dive into the world of sensorial marketing, as we take a look at how you can use technology to activate the different senses of consumers to create deeper, more immersive, and ultimately, more meaningful brand experiences for all.
