Trends Shaping Marketing Communications in Australia
Sustainability is one of those critical issues that is growing in popularity. We’re reaching a tipping point here in Australia, which is also reflected globally. Citizens are demanding action, and it’s our nation’s businesses that need to rise to the occasion.
Sustainability Now is a campaign that intends to help brands understand how they can effectively communicate their sustainability commitments. We analysed the current environmental sustainability situation in Australia and spoke to leading consultants, business directors, marketing professionals and young activists to find out what drives them.