Welcome back to this week’s TEAM LEWIS Social Round-Up.
This week Meta has launched a whole new app just so people can ask questions in Facebook Groups, LinkedIn is trying to stop AI slop while also adding more AI tools, and YouTube has decided the future of creativity is… putting yourself into someone else’s Shorts with AI.
Meanwhile TikTok is tightening its grip on music discovery, and LinkedIn is once again reminding marketers to post more video. Which, coincidentally, is exactly what LinkedIn says every week now.
Let’s get into it 👇
Latest News
🤖 Meta launches new group-focused Forum app
Meta has launched a new standalone app called Forum, which turns Facebook Groups into more of a Reddit-style experience focused on questions, answers and deeper discussions.
The bigger play here feels very AI-driven. Reddit has become one of the internet’s most valuable sources for chatbot answers, and Meta clearly wants more users asking questions and sharing expertise inside its ecosystem. Whether people actually want another app for Groups is another question entirely. 👉 Read More
🎥 LinkedIn shares new video creation tips
LinkedIn has released fresh advice for creators as video continues to grow across the platform. The app says videos grounded in real experience and genuine opinions are performing best right now.
LinkedIn also recommends posting two to five times per week, with at least two videos mixed in. Meanwhile its TikTok-style immersive video feed is now expanding into more regions, including Australia. Yes, LinkedIn really does want everyone filming vertical videos now. 👉 Read More
🧠 LinkedIn wants to limit AI-generated content
LinkedIn says it’s introducing new measures to reduce the reach of low-quality AI-generated posts, comments and fake profiles in the app.
Which is slightly awkward considering LinkedIn has also spent the last two years adding AI writing tools everywhere. Apparently the message now is: “Use AI… but please still sound like a human being.” 👉 Read More
🌀 YouTube adds AI remixing for Shorts
YouTube is rolling out new AI remix tools that let users insert themselves, pets or other elements into existing Shorts clips using Google’s Omni AI system.
The feature could spark some fun creative trends, but it also feels very likely to unleash an avalanche of bizarre AI content onto the platform. Thankfully YouTube is also expanding likeness protection tools so creators can opt out if needed. 👉 Read More
🎵 TikTok expands partnership with Universal Music Group
TikTok has signed a new multi-year licensing deal with Universal Music Group, further strengthening its position as one of the biggest music discovery platforms in the world.
The deal includes expanded ecommerce tools, artist promotions and stronger protections against unauthorized AI-generated music. TikTok says 84% of songs that hit the Billboard 200 in 2024 first gained traction in the app. Which is honestly ridiculous influence. 👉 Read More
🔧 Quick Tip of the Week
LinkedIn keeps saying consistency matters with video, and honestly… they’re probably right.
You don’t need cinematic production or a podcast studio. Simple videos where you explain an industry trend, share a lesson or react to something happening in your space are performing really well right now.
Just remember. “Thought leader face while staring at coffee” is not a content strategy.
✨ Campaigns We Love ✨
💥 Hiscox’s deliberately disastrous insurance campaign
Hiscox has continued its brilliantly chaotic “Most Disastrous Campaign Ever” platform with crooked billboards, muddy posters and even an upside-down TV ad. It’s the kind of campaign that would normally get someone fired, which is exactly why it works so well for an insurance brand built around things going horribly wrong. 👉 A complete and utter disaster… in a good way
🖨️ McDonald’s shoots campaign on an office photocopier
McDonald’s France created an entire campaign by placing burgers and fries directly onto a photocopier scanner and emailing the results to office workers. It’s weirdly simple, surprisingly effective and proof that sometimes the best creative ideas don’t need AI, just access to the office printer when nobody’s looking. 👉 Now that’s what we call fast copy
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday May 27 – National Flip Flop Day 🩴
- Thursday May 28 – Amnesty International Day ✊
- Friday May 29 – International Everest Day 🏔️
- Saturday May 30 – International Day of the Potato 🥔
- Sunday May 31 – World No Tobacco Day 🚭
- Monday June 1 – World Milk Day 🥛
- Tuesday June 2 – International Volkswagen Bus Day 🚐
And next…
- Wednesday June 3 – World Cider Day 🍎
- Thursday June 4 – International Corgi Day 🐶
- Friday June 5 – Hot Air Balloon Day 🎈
- Saturday June 6 – World Green Roof Day 🌿
- Sunday June 7 – National Cancer Survivors Day 💛
- Monday June 8 – World Oceans Day 🌊
- Tuesday June 9 – Coral Triangle Day 🪸
That’s a wrap for this week!
If Meta launches three more apps by next Thursday just to collect better AI training data, honestly, I wouldn’t even be surprised anymore.
See you next week, bye 👋
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